For any content that you create for your business, whether it is print materials or social media captions, make sure to spell-check your way to success!
Nothing reduces the strength of a statement like spelling errors, improper grammar, and punctuation errors. It takes the attention off of the message and puts it on that extra “e” that you accidentally left at the end of “courage” or the exclamation point that should have been a question mark.
Disruptive Communications conducted a poll to see what was most likely to give customers a negative reaction towards a brand on social media. Poor spelling or grammar came in at 42.5%! This was over things like trying too hard to be funny and not posting frequently enough. People care more about spelling and grammar than you think!
A study by Global Lingo polled 1,029 UK adults on their online purchasing and browsing habits. The study showed that 59% of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material!
Not only does bad spelling, confusing words, and poor grammar on your website turn people away, but it can also be bad for your SEO! While the Google algorithm isn’t a spell checker and therefore may not notice poor grammar and spelling, it does notice when people are coming to your page and then quickly leaving.
Having typos and bad grammar is a huge reason for someone to leave a website once they see it. When Google sees people stopping, but not staying, it gives the impression that the site isn’t credible or worthy of top search engine ranking.
Poor grammar and spelling are also the things that people look for when identifying scam websites. Customers will be more likely to trust a business if its website has good grammar and spelling because it shows that they took the time to make sure that their information was accurate.
There are a lot of online grammar check tools available to make sure that your content is error-free.
There are browser extensions such as Grammarly and ProWritingAid. There is also a built-in checker that is in Microsoft Word.
Then there is always the easiest (and best) option of asking peers to review your content. While the digital tools are amazing, having several peers read over what you’ve written can give you not only the reassurance that your content is correctly spelled and free from grammar errors, but your peers can give you insight into what impact the content will have on readers. Once they have checked your text, they are also able to talk through suggested corrections with you to strengthen the content.
When it comes to creating amazing (and error-free) content, Muldrow Marketing has your back! Contact us today to get started on your next project!
