You may be asking yourself, repurposing content? Does that mean repeating myself? Won’t my audience get bored?
When done correctly, repurposing content is not viewed as repetitive or lazy. It will actually reinforce in your audience’s mind that you are an expert in your field.
What is repurposing content?
Firstly, let’s understand what repurposing content is and is not. Repurposing content can take many forms. It may be using similar topics and subjects across your marketing channels like blogs, social media, TikToks, Youtube, and newsletters. For example, if you create a long-form educational video, you may want to break down that information into bite-sized, easily digestible social media infographics or carousels. It can also be the other way around. If one of your blog posts received high traffic, this may be a cue to create video series with this content. This strategy has endless possibilities!
It can also be as straightforward as updating and giving new value to the content that was created in the past. For example, you can repost a popular blog post with updated industry information.
What it isn’t is taking your old content and simply reposting it. Simply reposting content will likely result in you posting outdated content that provides little to no value to your audience. Also, if your audience catches on to this, you could lose credibility and customer loyalty.
Not only is repurposing content convenient, but it also serves an important purpose.
You may be asking yourself, why is this so important?
Reposting content is essential because posting similar content across your platforms makes your brand known for something, establishes your credibility, builds trust, and encourages engagement.
For example, Muldrow Marketing focuses on marketing, design, and video production. Our social media, blogs, newsletters, and videos center around these topics. We do this to help position ourselves as industry leaders and keep our name top of mind for our audience.
You want to make your brand synonymous with your industry, so your audience thinks of you when looking for the latest information or giving a business recommendation.
By posting across several platforms, you also make it easy for your audience to engage on the platform of their choosing. It also drives traffic to other parts of your marketing strategy. If someone sees an Instagram carousel with content from a blog, they are more likely to read the blog and continue consuming your content!
If you think this marketing strategy may be for you and need help implementing it, the team at Muldrow Marketing can help create a social media and marketing strategy that fits your needs. Reach out to us to start elevating your brand.
