Planning is essential, no matter what type of marketing you are working on. Whether you are creating social media content or designing your website, you need to have a plan. Both long-term and short-term plans can help you stay motivated during your day-to-day operations and reach those big goals.
For social media, creating an action plan can have numerous benefits. Not only can it make it easier for you to keep track of posting your content, but it can also help you track your metrics, reach specific goals, and learn more about your audience. When planning for your social media, you should plan when you are going to post, what you are going to post, how often you are going to post, and what your goals are for the posts.
Having a great website for your business is incredibly important. Before
starting on your website design or redesign, make a plan! During the planning process, you’ll want to research SEO keywords, how to include them, the different visual elements you want to include (pictures, graphics, colors, etc.), and what the overall aesthetic is that you are trying to achieve.
Planning is essential for videos too! This one seems like a no-brainer, but there are aspects you may not even think about when producing a video for your business. Of course, there is a script, schedule, sets, and props you have to plan for. The less obvious planning involves your goal for the video, where you want to put the video once it is done, and what type of message you are sending to customers through your video.
Even paid ads and promotional items should have a good plan. Who are you trying to reach? What is your goal? Where will the promotional items be distributed? What type of paid ads are you trying to run?
The biggest factor in planning is knowing what your goals are. You should always make sure that you are setting goals that are measurable. When you make a plan and then track the progress, it will be easier for you to figure out what steps you need to adjust to better reach your goals.
When setting your goals, make sure that you set time frames for them as well. You want to give yourself the proper amount of time to measure the metrics, but you also don’t want it to be unrealistic.
If you feel overwhelmed by all of the planning, Muldrow Marketing can help! Our team loves to build strategic marketing plans to achieve your goals. Contact us today!
