One marketing tip that we could not emphasize enough is the need for a plan. It is never too early to start developing your plan for the following week, month, or even year. Now is a great time to get started on your marketing strategy for 2023 so you can enter the new year with a plan.
So how do you create a marketing strategy? Every business is different, but here are some recommended steps for developing an amazing marketing strategy for 2023.
- List your goals. Knowing what you are trying to achieve can help you decide what steps you need to take to get there. We recommend setting a SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) goal. If you aren’t sure what the specifics are for your goal, then a description of what you are trying to achieve and how you are going to achieve it works as well. It is better to have a general idea of what you want to achieve than no idea at all!
- Research your market. Do a little research on what has worked well for your business in the past, and what wasn’t as effective. Research trends that are emerging in your market and think about how your business could incorporate them into your marketing strategy for 2023. There are a lot of tools available for you to measure marketing analytics, such as Google Analytics.
- Learn about your customers. After all, your customers are key to your success. Try and define who your best customer would be. Knowing the demographics and interests of your target market can help you understand how to best reach them.
- Gain a complete and specific understanding of what your business is selling. In marketing, there are 4 Ps that are key for a successful strategy, Product, Price, Promotion, and Place. Knowing what you’re selling, how much you’re selling it for, how you’re getting the word out, and where you’re selling your product/service can help give you a firm understanding of your products and resources when developing your marketing strategy for 2023.
- Create a list of short-term goals that can help you to achieve your long-term goals from step 1. Completing these short-term goals help you with the overall success of your long-term goals, and therefore the success of your business.
- Determine the techniques you will use to achieve your goals. This step involves considering all of the marketing channels that you could use. When determining the technique it is important to consider what channels will reach your target audience, and achieve the desired result.
- Set your marketing budget. You want to be sure that you are spending enough money to reach your goals, but not be wasteful. Knowing your business’s past ROI (Return on Investment) for marketing campaigns can help you determine your budget for future campaigns. If you don’t have this data, setting a modest budget and tracking your ROI can be helpful for determining the success of your campaigns.
- Make a plan! Once you have all of the information gathered, it is time to plan what techniques you are going to use, when you are going to use them, who you are going to target, and how much to spend!
- Once your plan is in place, make sure to list all of the ways that you are going to track success. Knowing your KPIs for your campaigns and what tools you are going to use to track them are extremely important to determining success and knowing how to optimize your strategies going forward.
That is a lot of information, but it is all valuable to developing an effective marketing strategy for 2023. If you have any questions or need help with any of the steps, Muldrow Marketing’s team of marketing masters is ready to help! After all, we are your brand elevation team. Contact us today.
