Who doesn’t love a good story, right? Storytelling has always been a major part of marketing your brand, but in this blog, we want to explore the different types of stories that can help you connect with your audience.
The first, and probably most obvious, type of story is your origin story! Who started your business? When? What problem were you trying to solve? How do you continue to solve that problem? Your audience wants to know more about the people behind the brand. This helps them feel a deeper connection with your brand.
The next type of story is what we call the “Hero’s Journey”. The story starts out with a customer (the hero) facing a seemingly impossible challenge but then overcoming the obstacle (with a little help from you) to become victorious. It is important to keep in mind that your customer should be the hero of this story. Check out this example from Copywriters.com:
“A hard-working woman (regular person aka your customer) is worried about retirement (evil foe). She consults with a financial planner (wise mentor aka your business) who sets up an investment strategy. She saves diligently (doing battle) and then faces her financial future with confidence (conquering hero formerly regular person aka your customer).”
Lastly, you can tell the story of how your product or service can help in different scenarios. Consumers are hearing brands say that they are better than the others because of x,y, and z all of the time. A better way to present your brand’s value is to tell a story that they can relate to and how your business helped to solve a specific problem. This type of story can be done either through
client testimonials, or a fictional story.
Now that you know the types of stories you can use, where do you do your storytelling? You can use these stories everywhere! You can tell stories on your website, your social media, your ads, your videos, and even through photos. The goal is to paint a picture for your client that they can relate to.
Nancy Duarte, Writer, Speaker, and CEO, said it best, “The audience does not need to tune themselves to you—you need to tune your message to them. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what’s already there.”
The team at Muldrow Marketing loves to help brands tell their stories! Storytelling is one of our favorite ways to help you succeed. Contact us today to elevate your brand by elevating your storytelling!
