Do people even read emails anymore? The answer is yes! Email marketing is one of the most cost-effective marketing strategies for growing your business!
Check out these amazing stats:
- There are around 4 billion people using email daily, a number that is supposed to increase to 4.6 billion by 2025. (Statista)
- 46% of smartphone users prefer email communications from businesses. (Statista)
- According to OptinMonster, 99% of email users check their inbox every day! Sometimes they even check their inbox 20 times a day!
- The average ROI for email marketing is $36 for every $1 spent. (Litmus)
Those numbers seem pretty convincing to us, so how do you get started? There are a variety of email marketing programs available to help get your message out to customers. Some of them are Mailchimp, Constant Contact, and Zoho.
Another added benefit of these email marketing programs is that they are valuable CRM systems. You can use them to track interactions between your company and your customers. These interactions can help you improve the customer experience, automate parts of your sales cycle, and improve communication.
You can also use emails for more than just sending coupons! Emails are a great
tool to collect feedback, keep customers informed, drive traffic to your website, and create personalized content. There’s nothing like the feeling of seeing an email addressed specifically to you in the subject line!
Muldrow Marketing can help you get your email marketing campaign off the ground! Our design experts and master strategists will help you use email to attract (and retain!) your best customers. Contact us today!
