Merriam-Webster defines marketing as “the process or technique of promoting, selling, and distributing a product or service.” Sounds like what you’re already doing right? Do you need marketing? Believe it or not, marketing can make or break a business.
In marketing, the focus is more on the “technique” part of the definition. It is one thing to set up a lemonade stand on the sidewalk, it is something different to encourage passers-by to make a purchase, come back for more, and tell others about it.
Marketing is an effective way to communicate with and engage your customers. It gives you the chance to explain your products or services and why your customers need them, and why they should do business with you as opposed to your competitors. Customers can learn the value of your business and its products.
Building trust and understanding with your customers is a major factor in acquiring customers and fostering relationships with them that turn into repeat business. Good relationships with current customers can also lead to new customers! If a current customer has a good experience they are likely to recommend your business to others. Effective strategies can help with those relationships by showing your business’s value.
Good marketing can make all the difference when it comes to the success of your business. Even if you already have a strong customer base, your competitors are likely doing their own marketing. You not only need to give current customers a reason to continue doing business with you but you also need to continue to reach new potential customers so you can grow your business.
If you are struggling with the question of whether your business needs marketing or not, the answer is yes! Once you decide to start, though, it is important to do it strategically.
Many small business owners start out on their own, but a professional marketing company can help you spread the word and reach your target audience. You don’t want to make the mistake of spending a ton of money without any return on that investment.
Muldrow Marketing is a professional firm that can bring you your best customers. To get started elevating your brand, contact us today!
