For every new business, there comes the critical task of creating an effective logo to represent your brand. You want your custom logo to be clear and concise. Keeping it modern and simple is a great way to achieve that and have it at the top of your customer’s minds.
Your logo will be the first thing a customer sees when they look at your business, so you want it to be memorable. Simple logos are easier for customers to remember, so a good rule is that less is more.
According to BusinessBlogsHub.com, there are seven reasons why a simple logo is the best option for your brand. A simple logo is:
- Recognizable
- Prompts an emotional reaction
- Is memorable
- Has aesthetic appeal
- Has industry relevance
- Is easy to recall
- Sends a clear message.
When designing your brand’s simple logo, there are several things to consider:
Versatility – Your business may only be dealing with one type of product or service right now, but what about if you expand into other types?
Purpose – You want your logo to be appropriate for its intended purpose. If you make products for kids you may want your logo to have a playful font and bright colors, whereas if you are a law office you might want muted colors and straightforward font.
Timelessness – You want your business to be around for a long time, because of this you need an effective logo that can hold up through the years. You may have noticed that some businesses have changed their logo several times in an attempt to modernize. You want to try and do that as little as possible, though sometimes it is necessary.
Your Target Audience – After all, customers are the ones you are trying to reach with your logo design. If you are targeting an older demographic, you may want something that is easy to read and understand. If you are targeting customers who are younger, you may want something more decorative.
Your Brand – All in all, a logo is a representation of your business! Keep in mind that while you are making a simple logo, it should convey what your business is about. You want to give customers an accurate representation of what to expect when they work with you. If you want customers to know that your business is warm and inviting, try to convey that with design aspects and colors.
While there are some options that help you design a logo for free, this typically is not
the best option. A free logo design or logo template may not fully represent what your business is about and may not represent your business in the most professional way possible.
Professional logo designers will help you by taking your logo ideas and providing different types of logos for your business while incorporating your brand identity. They consider all of the places where your logo will be represented, such as business cards, social media, and your website, and can incorporate different design elements for each medium.
To sum it up, it is essential to represent your brand with a great logo, and keeping a simple design for your logo is the most effective way for customers to remember it. If you are struggling to create the perfect logo, Muldrow Marketing’s graphic design team can help! Contact us today.
